Active International

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Active's Melissa Moschetti Joins MediaOcean's Panel to Discuss

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Real Estate

Real Estate

Commercial Real Estate Innovation

Discover how innovative real estate strategies help brands unlock value, optimize assets, and accelerate sustainable growth.

When You Change Your Perspective

  • How can a capital-intensive industry become as flexible and agile as the technology disrupting it?
  • What changes when tenants expect the same speed, convenience, and personalization they get from digital services?
  • How can a deeper understanding of evolving tenant needs drive smarter investments in experiences?
  • What new value is unlocked when buildings are designed around usage, not just occupancy?
  • How do you maximize returns when space utilization, not square footage, defines success?
  • What becomes possible when you start thinking of real estate as a service?
Real Estate Innovation

New Forms of Value Emerge

At Active, we see the fundamentals of commercial real estate being rewritten for a new era. New opportunities are emerging for organizations with a deep understanding of shifting market needs—and the agility to innovate while they operate.

We help real estate leaders harness disruption and turn it into sustainable growth.

Disruptors are gaining traction. As demand shifts toward mixed-use and nontraditional properties, capital is following. A Deloitte study found that investors focused on these emerging formats plan to increase capital commitments at a higher rate than those centered on traditional real estate models.

Real estate is becoming a service. Companies like WeWork have reframed commercial real estate—not as space to be leased, but as environments designed for productivity, collaboration, and community. This shift has enabled rapid global expansion at a pace few traditional CRE players can match.

Greater returns await those with greater vision. The future belongs to those who see beyond square footage and rental rates, and instead design experiential spaces that foster connection, flexibility, and long-term value.

We can help you turn yet-to-be-imagined possibilities into new realities.

Learn more about how we worked with a leading CRE developer to discover new opportunities.
Retail Aisle
Consumer Goods

And Dynamic Businesses Are Built

Rethink your CRE portfolio. Diversifying tenant mix and investing in the end-user experience creates new opportunities to manage risk while increasing the overall value of a property. How could a more strategic portfolio—featuring health and wellness brands, flexible workspaces, and community-focused destinations—drive higher foot traffic and extend dwell time?

Use technology to unlock smarter spaces. How might the Internet of Things and predictive analytics provide deeper insight into tenant preferences and customer behavior? What new experiences become possible when virtual and augmented reality are used to co-create environments with tenants and prospects?

Imagine transforming these possibilities into measurable business outcomes.

Outcomes we make possible every day.

Ask us how.

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