It'll Be a Green Christmas
This season, companies are choosing smarter, more sustainable trade solutions reducing cost while creating measurable business value.
Active International
Active's Melissa Moschetti Joins MediaOcean's Panel to Discuss
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Discover how innovative retail strategies help brands unlock value, optimize assets, and accelerate sustainable growth.
And after all that, what comes next?
At Active, we help retailers move beyond transactions. To think beyond what’s trending right now and see what could be next. To see it as a chance to reinvent themselves. Using analytics to optimize inventories and liquidate those that are no longer relevant. To not only reach customers, but build meaningful relationships and increase customer loyalty.
It’s omnichannel retailing or obsolescence retailing. Is the frame of online sales to physical store sales even relevant anymore? It’s not a competition between physical and digital channels – it’s an omnichannel dance. Perhaps the better question to ask is how to create what Nike’s Chief Design Officer, John Hoke, refers to as a “plural reality of the physical space and the digital space.”
Operations needs to support the brand strategy. Instead of asking whether or not to shutter retail doors, what if you asked what role do physical stores play in your brand’s relationship with the consumer? What are the critical operational and experiential aspects needed to deliver against your brand purpose?
Retail reinvention is no longer optional.
We’re here to help you make the most of the opportunities ahead.
This season, companies are choosing smarter, more sustainable trade solutions reducing cost while creating measurable business value.
Live sports continue to capture unmatched audience attention, driving massive engagement during primetime and becoming a key space for advertisers.